Stowford Press

Coming Up Apples.
Our interactive, inflatable Stowford Press apple is just the ticket at The Ashes.

When Pulse Group asked if we could make an interactive ‘high energy apple grab’ experience for Stowford Press Cider at the England v Australia Ashes series, we immediately said, “Yes!”

We put our thinking caps on and went to work. The resulting experiential exhibit included a large inflatable apple, a cricket stile scoreboard plus fencing barriers and other props to complete the Stowford Press brand image.

Because it had to travel when the teams did, we used a lightweight steel frame and panelling for the scoreboard to add stability and make assembly and transportation a breeze. Everything featured direct to media printing in Stowford Press colours and branding.

The exhibit was a great success! Match attendees flocked to enter the inflatable apple and catch wind-propelled balls for the chance to win Stowford Press Cider.

Stowford Press
Brand Agency: Pulse Group
Industry: Interactive branding
Award: IPA awards 2015 Gold and Silver for Pulse Group
Skills: Manufacturing design, vinyl graphic printing, fabrication