Max Factor

Leading beauty brand, Max Factor, celebrated the relaunch of its Facefinity, All-Day Flawless foundation with a dedicated pop-up at London’s Waterloo Station.

Customers were welcomed into the luxury space to discover which shade of foundation suited them from a range of 40. They got a personalised reading and did a balloon test to see how it compared with other brands.

FFD built the suede-lined tunnel to replicate the foundation’s velvet finish. The build consisted of a flame retardant MDF tunnel, integrated lighting, gold and black gloss baubles, giant foundation bottles and digital ticker tape signage; all designed to give customers a totally immersive experience as they passed through the famous concourse.