Lexus Slide

At the forefront of technological evolution, Lexus teamed up with superconductivity experts to build a state of the art hoverboard, every skateboarder’s dream since Marty McFly outmanoeuvred Biff in Back to the Future II.

The Lexus Slide features remarkable levitation technology to create near frictionless movement over a magnetic track for the seamless, fluid feeling of riding on air.

The global automotive brand then asked professional skateboarder, Ross McGouran, to put it through its paces for the latest Lexus commercial at a custom built Skate Park in Barcelona.

Painting Practice was responsible for the hoverboard’s super sleek design, which references car interior finishes such as bamboo and carbon fibre. They then called on us to manufacture a working model that incorporated the exact finishes used by Lexus.

We used SolidWorks to design the concept for manufacture and worked closely with Lexus and the team to make this long held dream a reality.

Agency: Chi and Partners
Industry: Commercial
Skills: Technical design, 3D printing, hydrographic printing, wood fabrication, GRP, mould making
Director: Henry-Alex Rubin
Awards: Gold Lion at the Cyber Lions, Cannes

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